Alala
Alala is a minority & female-founded, luxury athleisure brand. I supported the company as the sole Graphic Designer in creating brand assets and creative direction across a range of media.
Client
Alala
Year
2019-2022
Category
Art direction • marketing design
FALL/WINTER 2022
Campaign
A photoshoot conceptualized around the Design Director's inspiration for the Fall/Winter 2022 season to highlight the products of the collection.
Role:
Creative direction, prop coordinator, posing direction, stylist, image retouching, and asset creation
FALL 2021
LIFESTYLE PHOTOSHOOT
A photoshoot built to tell a lifestyle story for the fall 2021 collection.
Role:
Assist with creative direction, posing direction, image retouching, asset creation, and BTS content.
SUMMER 2022
tennis campaign
A photoshoot conceptualized around the Design Director's inspiration for the Summer 2022 Tennis collection.
Role: Assist creative direction, location scouting, image retouching, and asset creation
