Alala Style

Alala Style

Alala is a minority & female-founded, luxury athleisure brand. I supported the company as the sole Graphic Designer in creating brand assets and creative direction across a range of media.

OVERVIEW

Art Direction Marketing Design
Image Retouching

AREAS

FALL/WINTER 2022

LIFESTYLE CAMPAIGN

FALL/WINTER 2022

LIFESTYLE CAMPAIGN

FALL/WINTER 2022

LIFESTYLE CAMPAIGN

Worked with the Design Director's vision to concept, style, and provide posing direction during the photoshoot, and asset management post-photoshoot. 

Seamlessly blending timeless design, thoughtful quality, and intelligent fit, the imagery reflects the strength, elegance, and structure synonymous with Alala.

Inspired by the brand's Greek goddess namesake, the model becomes a living canvas amid pottery and sculpture—a powerful representation of the brand's evolution. The Grecian aesthetic symbolizes the harmony of classical elements and contemporary design, echoing the multifaceted nature of the Alala woman.

SPRING 2022

TENNIS CAMPAIGN

Seamlessly blending timeless design, thoughtful quality, and intelligent fit, the imagery reflects the strength, elegance, and structure synonymous with Alala.

Inspired by the brand's Greek goddess namesake, the model becomes a living canvas amid pottery and sculpture—a powerful representation of the brand's evolution. The Grecian aesthetic symbolizes the harmony of classical elements and contemporary design, echoing the multifaceted nature of the Alala woman.

The die-cut packaging provides a tactile and visual connection to the origin of the product. As consumers interact with the packaging, they engage in a sensory experience that goes beyond taste—it's about touch, sight, and a connection to the ecosystem from which BUGGIN's ingredients are sourced.

The die-cut packaging provides a tactile and visual connection to the origin of the product. As consumers interact with the packaging, they engage in a sensory experience that goes beyond taste—it's about touch, sight, and a connection to the ecosystem from which BUGGIN's ingredients are sourced.

The die-cut packaging provides a tactile and visual connection to the origin of the product. As consumers interact with the packaging, they engage in a sensory experience that goes beyond taste—it's about touch, sight, and a connection to the ecosystem from which BUGGIN's ingredients are sourced.