BUGGIN' Snacks

BUGGIN' Snacks

BUGGIN’ strives to create a healthy planet and healthy people with incredibly delicious insect-based snacks. For BUGGIN', I️ created a brand identity that positions them as sustainable leaders in the snacking game.

Graphis New Talent 2023
Honorable Mention

OVERVIEW

Branding
Art Direction
Photography
Package Design

AREAS

AWARDS

DESIGN IS A TOOL
FOR CHANGE

AND HERE'S HOW I️ WIELD IT

BUGGIN’ is not just about introducing a new product but reshaping perceptions and behaviors surrounding food consumption. The design serves as a tool to empower consumers to make conscious choices. Through the design of BUGGIN', I wanted to empower individuals to make environmentally responsible decisions without sacrificing taste or nutrition. The Identity, with its high-impact type, transparent language, and approachable colors, serves not just as a container but as a conversation starter, prompting consumers to engage with the brand's story and the larger narrative of sustainable food choices.

AND HERE'S HOW I️ WIELD IT

BUGGIN’ is not just about introducing a new product but reshaping perceptions and behaviors surrounding food consumption. The design serves as a tool to empower consumers to make conscious choices. Through the design of BUGGIN', I wanted to empower individuals to make environmentally responsible decisions without sacrificing taste or nutrition. The Identity, with its high-impact type, transparent language, and approachable colors, serves not just as a container but as a conversation starter, prompting consumers to engage with the brand's story and the larger narrative of sustainable food choices.

The construction of the BUGGIN' logo is inspired by the brands champion - the cricket. The double "g" resembles the legs of a cricket as it hops away while the rounded edges keep it friendly and welcoming.

The construction of the BUGGIN' logo is inspired by the brands champion - the cricket. The double "g" resembles the legs of a cricket as it hops away while the rounded edges keep it friendly and welcoming.

The construction of the BUGGIN' logo is inspired by the brands champion - the cricket. The double "g" resembles the legs of a cricket as it hops away while the rounded edges keep it friendly and welcoming.

The color palette, photography, and messaging are driven by a strong commitment to education, sustainability, and a deep understanding of the millennial audience. The nature-inspired color pallete aligns with eco-conscious values, while straightforward language cuts through the noise, delivering a compelling message to the socially conscious. BUGGIN' stands out in a crowded market, offering a go-to choice for those seeking not just a snack but a meaningful change that resonates with their desire for a deeper connection with food and a sustainable lifestyle.

The color palette, photography, and messaging are driven by a strong commitment to education, sustainability, and a deep understanding of the millennial audience. The nature-inspired color pallete aligns with eco-conscious values, while straightforward language cuts through the noise, delivering a compelling message to the socially conscious. BUGGIN' stands out in a crowded market, offering a go-to choice for those seeking not just a snack but a meaningful change that resonates with their desire for a deeper connection with food and a sustainable lifestyle.

The color palette, photography, and messaging are driven by a strong commitment to education, sustainability, and a deep understanding of the millennial audience. The nature-inspired color pallete aligns with eco-conscious values, while straightforward language cuts through the noise, delivering a compelling message to the socially conscious. BUGGIN' stands out in a crowded market, offering a go-to choice for those seeking not just a snack but a meaningful change that resonates with their desire for a deeper connection with food and a sustainable lifestyle.

The die-cut packaging provides a tactile and visual connection to the origin of the product. As consumers interact with the packaging, they engage in a sensory experience that goes beyond taste—it's about touch, sight, and a connection to the ecosystem from which BUGGIN's ingredients are sourced.

The die-cut packaging provides a tactile and visual connection to the origin of the product. As consumers interact with the packaging, they engage in a sensory experience that goes beyond taste—it's about touch, sight, and a connection to the ecosystem from which BUGGIN's ingredients are sourced.

The die-cut packaging provides a tactile and visual connection to the origin of the product. As consumers interact with the packaging, they engage in a sensory experience that goes beyond taste—it's about touch, sight, and a connection to the ecosystem from which BUGGIN's ingredients are sourced.